I’ve worked on a lot of Webflow websites over the years — client projects, SaaS landing pages, agency sites, startup ideas, all kinds of things. And one thing I’ve noticed is pretty common: people spend too much time trying to pick the perfect Webflow template.
It happens easily. You open the Webflow Marketplace, click on a few demos, and before you know it, you’re thinking, “These all look good… which one should I use?”
I’ve been in that same spot. My clients have too. So instead of giving you a long checklist, I want to share how I choose templates in real projects — what I look for, what I avoid, and the small things that actually matter.
Let’s get started.
Here’s the mistake I see all the time: people choose a Webflow template because it “looks cool” before deciding what the website actually needs to do. Honestly, that’s backwards.
Before I even open Webflow, I ask a few simple questions:
For example, SaaS founders need clean pricing pages and feature blocks. Agencies care about case studies and portfolio layouts. Personal brands need strong hero sections.
Once you’re clear on your purpose, half the templates disappear — in a good way.
I used to think I could grab any template and “just tweak it.” Then one day I tried turning an e-commerce template into an agency site. Never again.
Choosing a Webflow template built for your industry saves hours — sometimes days.
When the structure matches your industry, you spend less time customizing and more time focusing on your brand.
Some templates say “CMS included,” but that could mean anything. I always check for:
If you want to add 20 portfolio items or 100 blog posts later, a strong CMS foundation makes your life easy.
4. A Good Design System Will Save Your SanityThis one is underrated. A clean, organized design system makes everything easier. A messy one? Pure chaos.
The best webflow template include:
I once used a template with inconsistent spacing everywhere. After fighting with it for hours, I rebuilt half the components myself. Don’t make that mistake.
I love interactions, but some templates overdo it. A few red flags:
No matter how pretty it looks, if the site feels slow, visitors won’t stay. Fast sites convert better and rank better.
Some people want simple. Some want full control. Both are fine — just pick the template that fits your style.
Choose a minimal template with fewer sections and a clean layout.
Choose modular templates where each section is a block you can mix and match.
Pick a bold template with strong type and standout sections.
I’ve had clients select huge, complex templates and only use 20% of it. Total overkill. Be honest about what you need.
A beautiful home page doesn’t mean the rest of the webflow template is complete. At minimum, I expect:
More advanced templates include:
This sounds boring, but when something breaks at 11 PM, you’ll wish you checked it.
Experienced creators usually offer better long-term support.
The reviews on the Webflow Marketplace are helpful. I look for:
Some of the prettiest templates are the hardest to work with. Reviews tell the truth.
A good Webflow template should grow with you. I ask clients this:
“Where do you want your site to be in 12 months?”
Your template should support:
I’ve seen founders outgrow their template in two months because they didn’t think ahead. Choose something with room to evolve.
At the end of the day, the perfect Webflow template isn’t the prettiest one — it’s the one that fits your goals, saves you time, and gives you a clean structure to build on.
If you understand your purpose, your industry, and your plans, choosing the right template becomes much easier. And if you’re still unsure, here’s my honest advice: pick the one that feels intuitive when you click through it. Your gut is usually right.
